Is your staff the most valuable asset to attract the most qualified applicants? A new study suggests that potential employers trust their people threefold more than their employers when looking at their jobs. This makes an employee testimonial a very important social proof of business. This article explores what a testimonial means for employees and how to make employee testimonials for a successful company.
In this Article:
What is an employee testimonial?
An employee testimonial is an endorsement a person makes for their company or organization. It is a powerful tool for organizations to showcase the positive experiences and perspectives of their employees. Employee testimonials serve as a valuable source of feedback and insights for potential job candidates, giving them a glimpse into the company’s culture, work environment, and employee satisfaction.
Types of Employee Testimonials
Employee testimonials can come in various forms, ranging from written testimonials to video interviews, and they can be categorized into different types based on their content, purpose, and delivery method. Below we will explore the different types of employee testimonials commonly used by organizations to highlight the voices of their employees and share their stories.
Article Testimonials: Weaving Personal Perspectives with Company Values
Article testimonials serve as a compelling medium to showcase an employee’s unique perspective while also shedding light on the core values of a company. Combining personal anecdotes with editorial finesse, these testimonials paint a vivid picture of positive experiences and invaluable lessons learned during the employee’s tenure with the organization. Whether featured in a trade magazine, website, or blog post, article testimonials exude authenticity and resonate with readers on a profound level.
Journey Testimonials: Illuminating Growth Opportunities within the Company
Journey testimonials cast a spotlight on the growth opportunities offered by a company to its team members throughout their employment journey. These testimonials often highlight the initial position of an employee and trace their upward trajectory as they progress within the organization. By outlining potential career paths, journey testimonials provide valuable insights to prospective candidates during their job search, offering a glimpse into the possibilities that lie ahead.
Interview Testimonials: Unveiling Insights through Interactive Dialogue
Interview testimonials, also known as exit interviews, take the form of dynamic question-and-answer sessions that yield invaluable feedback and testimonial content. While commonly conducted at the end of an employee’s tenure, these testimonials can also be held during annual reviews to gather valuable insights. Over time, the cumulative data from interview testimonials can fuel data-driven analysis, leading to operational improvements by incorporating constructive suggestions and eliminating wasteful processes.
Experience Testimonials: Captivating with Concise Testimonials
Experience testimonials are succinct quotes or sound clips that make an impact on a website’s landing page or magazine advertisement. These testimonials zoom in on specific details, concerns, or strengths of a company, providing a snapshot of an employee’s experience. Showcasing a curated selection of concise testimonials can also highlight the diverse range of employee experiences and the company’s commitment to supporting them.
Video Testimonials: Enhancing Impact through Visual Storytelling
Video testimonials, in their diverse styles, have a powerful impact on the viewer. If the experiences shared are particularly awe-inspiring or compelling, creating a video presentation can amplify the testimonial’s message and unequivocally highlight a core value of the company. The visual element of seeing employees sharing their stories adds a human touchpoint that resonates with potential candidates and investors alike.
Why Do You Need Employee Testimonials?
Firm competition is fierce. Higher skill means a better job, generating more profit. Employee testimonials are personal accounts from current or former employees about their work experience at a company. They can provide an inside look into what it’s like to work at a company and help job seekers decide if it’s the right fit for them. Employee testimonial is helpful because, in most cases, the employee researched the business before applying. Hence, there’s a good chance of finding qualified candidates for your vacant jobs.
What are the Benefits of Employee Testimonials?
There are many benefits of employee testimonials, both for the company and for the employees themselves.
They can help to:
- Build trust with potential customers or candidates. They give potential customers or candidates insight into what it’s like to work for the company and can help you attract top talent and build trust with potential customers.
- Employee testimonials can help to improve employee morale and reduce turnover. They can also help new employees adjust to the company culture and feel like they are a part of the team.
- Employee testimonials can help improve your employer brand by showcasing the positive experiences of your employees. This can help you attract top talent and improve your chances of being featured in employee-focused articles and rankings.
- Employee testimonials are a valuable tool that can help you in your marketing and recruiting efforts.
- They are crucial as they display actual employees describing their experience of working.
- It can attract job seekers to your organization because they represent a positive aspect of their employment.
- People seeking to work for your company will probably look for employee referrals on your site for the best insight into the company culture.
- Testimonial is also an excellent means of reaching a passive candidate.
How to Ask for Employee Testimonials
There are a few different ways to ask for employee testimonials. You can ask employees, post a request on an internal company forum or website, or even reach out to former employees.
Be clear about what you’re looking for and what you plan to use the testimonials for. It’s also a good idea to give employees guidelines, such as length or topics to focus on. You can also offer incentives for employees who submit testimonials, such as a gift card or extra vacation days.
What is the Best Way to Use Employee Testimonials?
The best way to use employee testimonials is to post them on your company website or social media accounts. You can also use them in marketing materials or job postings.
After you gather the testimonials, you must present them to potential candidates. You can post testimonials on the web, social networking sites, job sites, or even print documents that can be viewed at work or fairs. Find a company whose prospects will be located there by selecting their website. Video testimonials may appear in advertisements to promote job openings.
How do we create good employee testimonials?
There are many factors to consider when writing employee testimonials. The goal is to ensure that the employee’s voice is heard while maintaining a positive company image. Here are some tips:
- Ask various employees from different departments and levels within the company for their testimonials. This will give you a well-rounded view of what it’s like to work at the company.
- Keep it positive – focus on the employee’s experience and enjoyment of working at the company.
- Be clear about what you’re looking for in a testimonial and give employees guidelines, such as length or topics to focus on.
- Offer incentives for employees who submit testimonials, such as a gift card or extra vacation days.
- When writing employee testimonials, include the employee’s name, job title, and length of time at the company. You can also have quotes from the employee testimonial, but be sure to get approval from the employee first.
A word from SublimePeople
When recruiting candidates in a competitive market where talent is difficult and employers fear their prospects, let the people in your organization share their experiences and use social proof.
Employee testimonials are a vital aspect of modern content creation, and understanding the nuances of different types of testimonials is crucial in crafting compelling and impactful content. Each type of employee testimonial offers unique insights and contributes to the overall employee experience narrative. Incorporating a diverse range of testimonials can add richness and authenticity to the content, making it engaging and informative for the target audience.
