13 Best Practices for Recruiting Students

Are you looking to increase enrollment through efficient and effective recruitment of students? If so, then this post is for you! We’ve compiled a list of 13 best practices that will help guide your student recruitment efforts. From developing an effective outreach strategy to establishing feedback channels, these tips and tricks are sure to provide meaningful insight into how to recruit students in the most successful way possible. Keep reading for all the advice you need on recruiting students successfully.

1. List your recruitment strategies

Before you set tangible objectives, think about your school’s mission. What is the overarching aim? What would you like to achieve as a college, university, or online education program?

Once you have determined your student recruitment strategy, formulate more precise goals that can be reviewed every week, month, and year. As an example, within twelve months it could be wise to target growing out-of-state enrollment by a certain percentage point.

To make the goal-setting process easier and more achievable, break down your larger ambition for this year into bite-sized monthly objectives. For instance, set a target to acquire a predetermined amount of applications from out-of-state markets by an exact date each month to stay on track with the progress made over the year. Use the same recruitment strategies each month so that you can track your progress more accurately.

2. Answer prospective students’ queries

While you work on achieving the bigger picture, remember to focus on individual considerations as well. How best can you reach out to applicants? Look out for opportunities where you and your recruitment team can answer any questions a potential student may have about your college or university. most college-going students live often. This can be best done through a live Q&A session, either in person or online. Doing so will help inspire prospects and show that you are both knowledgeable and passionate about helping them reach their goals.

3. Attract prospective students

Attracting prospective students to your campus can be hard at times. Whether they are from nearby cities or thousands of miles away, it is best to actively engage with them to show that you care about their educational ambitions.

Include student-generated content on your website and make sure that everyone who visits the university homepage has access to the best information available. Showcase student success stories, and course descriptions and post helpful resources that will make it easier for potential students to decide to apply to your institution.

4. Utilize social media

Social media is an extremely powerful tool for student recruitment strategies; use it wisely and consistently. Reach out to potential students through social media platforms like Facebook, Twitter, and Instagram. Share student-generated content that best captures the essence of your campus life, and use hashtags to increase reach. Focus on platforms that best fit your institution’s goals and ensure students get an accurate view of what life is like at your college by posting engaging social media posts.

The best way to make sure you are successful in this approach is to keep the communication going with current students, alumni, and faculty members alike. Don’t forget to reply to comments from prospective students, answer their questions and, above all else, make sure that your social media presence is up to date.

5. Create student ambassadors

Student ambassadors provide an excellent way of showcasing campus life at your institution. Whether you have a physical recruitment team or rely on those who are best placed to represent the university remotely, ensure they are equipped with the best resources and knowledge. Students tend to trust their peers more than adults, so create an ambassador program that best meets your recruitment goals.

It is also best to use student ambassadors from multiple departments to effectively represent your institution’s long-term vision. This will not only give a better insight into what makes your college unique, but it can also help you reach more prospective students who are looking for something specific that your campus has to offer.

6. Utilize virtual and hybrid events

In the past few years, the higher education sector has seen a surge in popular demand for virtual and hybrid events due to the COVID-19 pandemic. For example, virtual open houses and guided tours are an excellent way of showing off your unique campus story while also giving prospective students the best possible understanding of what it would be like to study and live at your institution.

By adding a personal touch to each event, you can make sure that students get every piece of information they need while also inspiring them with stories from alumni who are succeeding in their fields.

7. Focus on best practices for effective student recruitment strategies

With the increasingly competitive crowd of potential students vying for a place in postsecondary education, best practices are essential if you want to attract more students to your campus.

When creating a student recruitment strategy that works best for your institution, make sure to focus on elements such as financial aid, positive publicity, and unique selling points like its specific courses or campus story. It is best to use a combination of online marketing, hybrid events, and personal interaction to create the best prospective student journey possible.

Finally, make sure that all admissions teams are actively engaged in understanding what potential students want from their experience. This can help you ensure that new students have everything they need to succeed, and it will help you create a much more successful student enrollment strategy.

This includes assessing the needs of your target audience and developing a strategy that best fits their requirements. For example, do they prefer virtual events or physical campus visits? Are there particular courses or financial aid opportunities that are more attractive to them? Is there a specific part of your student life experience that you can use for marketing purposes?

By taking the time to answer each of these questions and creating strong best practices for student recruitment, you will be able to attract more students and ensure your institution has a successful enrollment cycle.

8. Tell your unique campus story

Illustrate to your prospective students the privileges and improvements their lives can experience by receiving an education from you. Don’t just recount facts about the institution; instead, let them explore current student-generated content to best understand what it is like at your school.

Give answers to prospective student’s queries and help them get an accurate view of what college life looks like with alumni success stories. Allow students to interactively explore campus from the comfort of their homes and inspire them with real brand benefits.

With the right recruitment strategies implemented, your institution can generate more interest in its admissions process and attract students who best fit the campus culture.

9. Provide experiences at local high schools

It is also best to reach out to high school students in your area to provide potential students with an insight into the educational opportunities available at your institution. These experiences can be used as a chance to engage with students who may not have considered attending college or university in the past, potentially increasing postsecondary enrollment.

This is especially important as the entire education system is seeing a decrease in freshman enrollment. By actively engaging with potential students, you can create awareness about all of the benefits your institution has to offer and inspire them to apply for admission.

10. Look at the previous enrollment data

Do you have a bunch of data that can form the backbone of your recruitment strategy? Take an overview of the information you already harvested through past admission procedures, like:

• The number of accepted students

• Demographics of accepted applicants

• Reasons why applicants chose to enroll or not enroll

• Early decision patterns

By studying this data, you can best understand what factors influence your student enrollment and then use that information as a starting point in developing targeted campaigns for prospective students. Additionally, this data can also help you to identify trends in admissions and create strategies that best cater to the needs of incoming students.

11. Build an engaging website

In today’s digital age, having a website that best showcases your institution is an important part of the recruitment process. Your website should be inviting and engaging for potential applicants and include all relevant information about programs, faculty, student life, and admissions procedures. A good website attracts students by providing them with a sense of what your university offers and can be the best way to answer their questions.

To best capture the attention of prospective students, you can use content such as photos, videos, and blogs to provide them with a real sense of what it’s like to attend your institution.

In addition, by providing answers to questions that new students might have on the website you can give an accurate representation of your institution and generate more interest in its admissions process.

12. Offer alternative financing options

A major hindrance to obtaining a college education for numerous students is finding the funds. Not only has university tuition increased drastically in recent years, but it’s also now become the student’s sole responsibility to cover these expenses instead of society at large.

In order best to attract students, institutions should provide alternative financing options for prospective applicants. This can include scholarships, grants, and other forms of financial aid. Furthermore, the best practice would be to offer these incentives early on in the recruitment process so that potential students are aware that they do have an opportunity to fund their education.

13. Be Authentic

In order best to attract the right student for an institution, it is best to be authentic in creating content that best grabs their attention. Utilize student-generated content such as videos and blogs, alumni success stories, and campus life photos to best capture the interest of potential students. This will help to best illustrate the unique attributes of your institution, and potential students will be more likely to respond positively.

14. Use creative online marketing strategies

While traditional marketing practices such as flyers and word-of-mouth are still important, social media platforms have become increasingly popular among prospective students. Utilizing these platforms to best market your institution can be incredibly helpful in attracting more potential applicants. Posting content like interactive quizzes, polls, giveaways, and contests targeted at college kids is the best practice for drawing in the best students.

To successfully recruit students through online marketing;

  • Create a unique and memorable hashtag for your campaign that can be easily located in searches. Additionally, include relevant trending/popular hashtags so those who are unaware of your recruitment strategy may happen upon it when searching other topics.
  • Add a link to your website or landing page in your posts so that those who are drawn in by the content can find more information if they so choose.
  • Put up banner ads on social media platforms, websites, and search engines that best target your desired prospective student demographic.


By following these 13 best practices for recruiting students, your school will be in a much better position to connect with top talent. By making a few simple changes to your recruitment strategy, you can create an effective plan that will help you find the best and brightest students out there. So what are you waiting for? Get started today and see how easy it is to improve your student recruitment process.